You’ve Heard of Being Rich, But How About Being Mass Affluent?

Households are often divided by consumption and wealth levels so marketers and businesses can better understand their spending habits. Certain segments exhibit specific behaviors that, when identified, allow businesses to serve their needs in a more personalized manner.

According to Pew Research, middle class income has grown by 49% over the past 40 years. In contrast, upper-income households saw their median income nearly double over the same period. Income inequality has grown…