Why JetBlue is so desperate to buy Spirit — Quartz

JetBlue wants to buy Spirit Airlines—badly. Since April, the company has been locked in a battle with its smaller rival, Frontier Airlines, over its potential Spirit merger. On June 20, JetBlue raised its offer price to $3.6 billion, roughly two thirds higher than the current value of Frontier’s offer, which stands at about $2.2 billion.

At times, JetBlue’s offered price has nearly doubled Frontier’s, but Spirit’s board of directors has steadfastly refused JetBlue’s advances for…

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