Welcome to the world of the influencer, the most sought-after career which can ‘vanish overnight’

Press trips, glitzy parties, free products and massive fees. It’s no wonder a career in social media is now the dream job for the majority of American teens. Yet in between the highlights are some very real-world concerns: longevity, ethics and authenticity.

In 2021 a YouGov survey found that the dream job for American teenagers was being a professional vlogger or YouTuber. Male or female, 9% of young people in the U.S. want to spend their life online – outstripping careers like medicine,…

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