Shopify unveils tokengated commerce as part of new connect-to-consumer experience

As part of a new series of connect-to-consumer initiatives developed this year, Shopify will allow merchants to connect with fans and drive sales by creating exclusive merchandise for tokenholders. The initiative, dubbed “tokengate,” is available in early-access beta mode.

Tokengated Experiences

Ready to give superpowers to your most loyal fans?

Build even stronger communities around your brand and reward your people by unlocking exclusive shopping experiences. Think limited-edition merch…