Huobi’s new name HTX raises community eyebrows

Cryptocurrency exchange Huobi is celebrating its 10th anniversary with a controversial marketing move — the firm is rebranding from “Huobi” to “HTX,” echoing the name of the bankrupt exchange FTX.

Huobi officially announced its rebranding on Sept. 13, renaming the company to the new global brand, HTX. The new naming stands for the first letters of Huobi, Justin Sun’s blockchain project Tron and “X,” which symbolizes the exchange.

Another interpretation of the HTX name may…