Ford announces leadership changes, adding more family to the mix

The great-great-granddaughter and great-great-grandson of founder Henry Ford would be taking on leadership roles at the 120-old automaker.

Elena Ford, who had been serving as chief customer experience officer, becomes the company’s chief dealer engagement officer. Will Ford III was named general manager of Ford Performance. Will is also the son of Executive Chairman Bill Ford Jr., whose daughter Alexandra Ford English was named global brand merchandising director in 2021 and also serves on…

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