Bud Light falls further, Modelo extends lead as best-selling US beer
Bud Light’s chances of regaining its title as the top-selling beer in the U.S. continue to fall as the troubled Anheuser-Busch InBev brand’s sales tumble while newly crowned leader Modelo Especial is still surging.
The two brands have been on opposite trajectories for months after Bud Light’s controversial partnership with transgender activist Dylan Mulvaney led to a boycott of the brand and its parent company, resulting in double-digit declines in sales.