Altria and Juul end noncompete deal: Here’s what that means for e-cigarette sales and marketing

Altria Group Inc. said Friday it has taken a step that extricates it from its noncompete arrangement with vaping company Juul Labs Inc., freeing both companies to pursue their own strategies.

In a regulatory filing, the tobacco giant
MO,
-1.92%

said it has exercised an option to be released from noncompetition obligations relating to its stake in Juul. The option included the right to terminate should the value of the investment fall below 10%…

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